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Essentials of Marketing with MyMarketingLab Frances Brassington 3rd edition
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Essentials of Marketing with MyMarketingLab
Frances Brassington
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
| Media | Books Book |
| Released | January 11, 2013 |
| ISBN13 | 9780273727729 |
| Publishers | Pearson Education Limited |
| Dimensions | 197 × 264 × 24 mm · 1.16 kg |
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