Social Marketing - Lynne Eagle - Books - Pearson Education Limited - 9780273727224 - December 18, 2012
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Lynne Eagle
Social Marketing

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This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes.

368 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2012
ISBN13 9780273727224
Publishers Pearson Education Limited
Pages 368
Dimensions 188 × 246 × 19 mm   ·   626 g
Language English  

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