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William O. Bearden
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 1, 1997 |
| ISBN13 | 9780256218978 |
| Publishers | McGraw-Hill/Irwin |
| Pages | 600 |
| Dimensions | 150 × 220 × 20 mm · 1.52 kg |
| Language | English |
![Cover for William O. Bearden · Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Hardcover Book) [3 Revised edition] (2011)](https://imusic.b-cdn.net/images/item/original/180/9781412980180.jpg?william-o-bearden-2011-handbook-of-marketing-scales-multi-item-measures-for-marketing-and-consumer-behavior-research-hardcover-book&class=scaled&v=1485248961)