Corporate Communication - Paul A. Argenti - Books - McGraw-Hill Education - Europe - 9780256217230 - December 1, 1997
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Paul A. Argenti
Corporate Communication 2 Revised edition

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A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included.

200 pages, Illustrations, facsims.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 1, 1997
ISBN13 9780256217230
Publishers McGraw-Hill Education - Europe
Pages 200
Dimensions 150 × 220 × 10 mm   ·   410 g

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