Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, and Japan - Tracking Globalization - Roddey Reid - Books - Indiana University Press - 9780253218094 - December 20, 2005
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Roddey Reid
Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, and Japan - Tracking Globalization

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Compares anti-smoking campaigns in the United States, France, and Japan for what they reveal about the nature of globalization and liberal arts of government. This book explores 'social marketing' techniques used to tailor public health messages to particular ethnic communities and the programs of international public health organizations.

328 pages, 20 b&w photos, 1 bibliog., 1 index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 20, 2005
ISBN13 9780253218094
Publishers Indiana University Press
Pages 328
Dimensions 155 × 235 × 22 mm   ·   545 g   (Weight (estimated))

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