A Most Valuable Medium: The Remediation Of Oral Performance On Early Commercial - Richard Bauman - Books - Indiana University Press - 9780253065179 - March 14, 2023
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A Most Valuable Medium: The Remediation Of Oral Performance On Early Commercial


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Between 1895 and 1920, the United States saw a sharp increase in commercial sound recording, the first mass medium of home entertainment.

As companies sought to discover what kinds of records would appeal to consumers, they turned to performance forms already familiar to contemporary audiences--sales pitches, oratory, sermons, and stories. In A Most Valuable Medium, Richard Bauman explores the practical problems that producers and performers confronted when adapting familiar oral genres to this innovative medium of sound recording. He also examines how audiences responded to these modified and commoditized presentations.

Featuring audio examples throughout and offering a novel look at the early history of sound recording, A Most Valuable Medium reveals how this new technology effected monumental change in the ways we receive information.


238 pages, 10 Halftones, black and white

Media Books     Book
Released March 14, 2023
ISBN13 9780253065179
Publishers Indiana University Press
Pages 238
Dimensions 150 × 220 × 20 mm   ·   521 g
Language English  

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