When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media - Doug Underwood - Books - Columbia University Press - 9780231080491 - November 23, 1995
In case cover and title do not match, the title is correct

Doug Underwood
When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Doug Underwood releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

This behind-the-scenes look at the modern newsroom reveals the ways in which the customer-driven approach to news and the "USA Today-ization" of newspapers threaten the values that have guided genertions of American journalists.

259 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 23, 1995
ISBN13 9780231080491
Publishers Columbia University Press
Pages 259
Dimensions 152 × 228 × 18 mm   ·   394 g
Language English  

More by Doug Underwood

Show all

More from the same publisher

See all of Doug Underwood ( e.g. Paperback Book and Hardcover Book )