Tell your friends about this item:
Principles of Marketing: A Value-Based Approach Ayantunji Gbadamosi
Do you have a profile? Log in
Get notified about new Ayantunji Gbadamosi releases
Our customers say:
Add to your iMusic wish list
Principles of Marketing: A Value-Based Approach
Ayantunji Gbadamosi
An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.
428 pages, 60 colour illustrations, 30 colour tables, 30 colour line drawings
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 19, 2013 |
| ISBN13 | 9780230392700 |
| Publishers | Macmillan Education UK |
| Pages | 428 |
| Dimensions | 192 × 244 × 22 mm · 816 g |
| Editor | Bathgate, Ian |
| Editor | Gbadamosi, Ayantunji |
| Editor | Nwankwo, Sonny |
More by Ayantunji Gbadamosi
Show all
More from the same publisher
![Cover for Richard Sakwa · Developments In Russian Politics 9 (Developments In Politics) (Book) [9th ed. 2019 edition] (2018)](https://imusic.b-cdn.net/images/item/original/755/9781352004755.jpg?richard-sakwa-2018-developments-in-russian-politics-9-developments-in-politics-book&class=scaled&v=1617962053)
![Cover for Martin Wasik · Core Statutes on Criminal Justice & Sentencing 2018-19 - Macmillan Core Statutes (Paperback Book) [3rd ed. 2018 edition] (2018)](https://imusic.b-cdn.net/images/item/original/628/9781352003628.jpg?martin-wasik-2018-core-statutes-on-criminal-justice-sentencing-2018-19-macmillan-core-statutes-paperback-book&class=scaled&v=1599571161)
![Cover for Simon Cooper · Core Statutes on Evidence 2018-19 - Macmillan Core Statutes (Paperback Book) [7th ed. 2018 edition] (2018)](https://imusic.b-cdn.net/images/item/original/680/9781352003680.jpg?simon-cooper-2018-core-statutes-on-evidence-2018-19-macmillan-core-statutes-paperback-book&class=scaled&v=1558224851)
![Cover for Stones R. · Key Sociological Thinkers (Hardcover Book) [3rd ed. 2017 edition] (2017)](https://imusic.b-cdn.net/images/item/original/208/9781137611208.jpg?stones-r-2017-key-sociological-thinkers-hardcover-book&class=scaled&v=1609927554)
![Cover for Steven Lukes · Durkheim and the Law (Hardcover Book) [2nd ed. 2013 edition] (2017)](https://imusic.b-cdn.net/images/item/original/408/9781137352408.jpg?steven-lukes-2017-durkheim-and-the-law-hardcover-book&class=scaled&v=1648176086)
![Cover for Maria Lauret · Alice Walker (Hardcover Book) [2nd ed. 2011 edition] (2017)](https://imusic.b-cdn.net/images/item/original/882/9780230575882.jpg?maria-lauret-2017-alice-walker-hardcover-book&class=scaled&v=1510766233)
![Cover for John Horton · Political Obligation - Issues in Political Theory (Hardcover Book) [2nd ed. 2010 edition] (2017)](https://imusic.b-cdn.net/images/item/original/506/9780230576506.jpg?john-horton-2017-political-obligation-issues-in-political-theory-hardcover-book&class=scaled&v=1412171342)
![Cover for Ronaldo Munck · Contemporary Latin America - Contemporary States and Societies (Paperback Book) [3rd ed. 2012 edition] (2017)](https://imusic.b-cdn.net/images/item/original/197/9780230354197.jpg?ronaldo-munck-2017-contemporary-latin-america-contemporary-states-and-societies-paperback-book&class=scaled&v=1399621738)
![Cover for Steven Fischer · A History of the Pacific Islands - Macmillan Essential Histories (Paperback Book) [2nd ed. 2013 edition] (2017)](https://imusic.b-cdn.net/images/item/original/697/9780230362697.jpg?steven-fischer-2017-a-history-of-the-pacific-islands-macmillan-essential-histories-paperback-book&class=scaled&v=1615567640)
![Cover for Barbra Teater · Quantitative Research Methods for Social Work: Making Social Work Count (Paperback Book) [1st ed. 2017 edition] (2017)](https://imusic.b-cdn.net/images/item/original/260/9781137400260.jpg?barbra-teater-2017-quantitative-research-methods-for-social-work-making-social-work-count-paperback-book&class=scaled&v=1486718434)
![Cover for Graeme Atherton · Access to Higher Education: Understanding Global Inequalities - Teaching and Learning (Paperback Book) [1st ed. 2017 edition] (2016)](https://imusic.b-cdn.net/images/item/original/891/9781137411891.jpg?graeme-atherton-2016-access-to-higher-education-understanding-global-inequalities-teaching-and-learning-paperback-book&class=scaled&v=1511376630)
![Cover for Will Leggett · Politics and Social Theory: The Inescapably Social, the Irreducibly Political - Themes in Social Theory (Paperback Book) [1st ed. 2017 edition] (2016)](https://imusic.b-cdn.net/images/item/original/810/9780230576810.jpg?will-leggett-2016-politics-and-social-theory-the-inescapably-social-the-irreducibly-political-themes-in-social-theory-paperback-book&class=scaled&v=1655983366)
![Cover for J. Christopher Westland · Global Innovation Management (Book) [2nd ed. 2017 edition] (2016)](https://imusic.b-cdn.net/images/item/original/180/9781137520180.jpg?j-christopher-westland-2016-global-innovation-management-book&class=scaled&v=1483651819)
![Cover for Jonathan Swift · Understanding Business in the Global Economy (Book) [1st ed. 2016 edition] (2016)](https://imusic.b-cdn.net/images/item/original/572/9780230241572.jpg?jonathan-swift-2016-understanding-business-in-the-global-economy-book&class=scaled&v=1481226290)
![Cover for Eleanor Spencer-Regan · American Poetry since 1945 - New Casebooks (Paperback Book) [1st ed. 2016 edition] (2016)](https://imusic.b-cdn.net/images/item/original/450/9781137324450.jpg?eleanor-spencer-regan-2016-american-poetry-since-1945-new-casebooks-paperback-book&class=scaled&v=1648175877)
See all of Ayantunji Gbadamosi ( e.g. Paperback Book , Book and Hardcover Book )