Business Strategy: An Introduction - Edgar, David (Caledonian Business School, Glasgow) - Books - Bloomsbury Publishing PLC - 9780230218581 - April 1, 2011
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Edgar, David (Caledonian Business School, Glasgow)
Business Strategy: An Introduction 3rd edition

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Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

392 pages, 68 colour illustrations, 50 figures, 27 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 1, 2011
ISBN13 9780230218581
Publishers Bloomsbury Publishing PLC
Pages 392
Dimensions 184 × 250 × 21 mm   ·   778 g
Language English  

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