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E-Marketing: Theory and Application Stephen Dann
E-Marketing: Theory and Application
Stephen Dann
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
496 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 15, 2011 |
| ISBN13 | 9780230203969 |
| Publishers | Macmillan Education UK |
| Pages | 420 |
| Dimensions | 189 × 246 × 22 mm · 1.12 kg |
| Language | English |
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