Breaking Up America: Advertisers and the New Media World - Joseph Turow - Books - The University of Chicago Press - 9780226817491 - May 15, 1997
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Joseph Turow
Breaking Up America: Advertisers and the New Media World 1st edition

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A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 15, 1997
ISBN13 9780226817491
Publishers The University of Chicago Press
Pages 256
Dimensions 150 × 220 × 20 mm   ·   482 g
Language English  

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