Developing the Public Relations Campaign: a Team-based Approach - Randy Bobbitt - Books - Pearson Education (US) - 9780205359240 - June 2, 2004
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Randy Bobbitt
Developing the Public Relations Campaign: a Team-based Approach

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This textbook for an advanced public relations course walks students through the process of writing a campaign proposal and outlines the contents of the planning, implementation, and evaluation sections of a proposal. Bobbit (University of North Carolina) and Sullivan (Marshall University) discuss research methods, media channels, marketing activit

304 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 2, 2004
ISBN13 9780205359240
Publishers Pearson Education (US)
Pages 304
Dimensions 150 × 220 × 10 mm   ·   458 g   (Weight (estimated))
Language English  

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