CRM Handbook, The: A Business Guide to Customer Relationship Management - Addison-Wesley Information Technology Series - Jill Dyche - Books - Pearson Education (US) - 9780201730623 - August 9, 2001
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Jill Dyche
CRM Handbook, The: A Business Guide to Customer Relationship Management - Addison-Wesley Information Technology Series

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A how-to guide to defining and implementing Customer Relationship Management. This book shows you: the various roles CRM plays in business; the range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond; the context of some of the popular CRM buzzwords; and more.

336 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 9, 2001
ISBN13 9780201730623
Publishers Pearson Education (US)
Pages 336
Dimensions 187 × 234 × 19 mm   ·   592 g
Language English  

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