Analysis of the Cognitive Interview in Questionnaire Design - Understanding Qualitative Research - Willis, Gordon (Cognitive Psychologist, Cognitive Psychologist, Applied Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute) - Books - Oxford University Press Inc - 9780199957750 - May 14, 2015
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Willis, Gordon (Cognitive Psychologist, Cognitive Psychologist, Applied Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute)
Analysis of the Cognitive Interview in Questionnaire Design - Understanding Qualitative Research

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It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable findings and summary reports.

274 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 14, 2015
ISBN13 9780199957750
Publishers Oxford University Press Inc
Genre Aspects (Academic) > Sociological
Pages 274
Dimensions 141 × 219 × 18 mm   ·   346 g
Language English  

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