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Strategic Marketing: Creating Competitive Advantage West, Douglas (Professor of Marketing, King's College London) 3 Revised edition
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Strategic Marketing: Creating Competitive Advantage
West, Douglas (Professor of Marketing, King's College London)
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
600 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 9, 2015 |
| ISBN13 | 9780199684090 |
| Publishers | Oxford University Press |
| Pages | 600 |
| Dimensions | 190 × 246 × 24 mm · 1.09 kg |
| Language | English |
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