The Oxford Handbook of Strategic Sales and Sales Management - Oxford Handbooks - David W Cravens - Books - Oxford University Press - 9780199664610 - November 22, 2012
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The Oxford Handbook of Strategic Sales and Sales Management - Oxford Handbooks


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The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.


664 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 22, 2012
ISBN13 9780199664610
Publishers Oxford University Press
Pages 660
Dimensions 173 × 245 × 37 mm   ·   1.11 kg
Language English  
Editor Cravens, David W. (Emeritus Professor of Marketing, Neeley School of Business, Texas Christian University)
Editor Le Meunier-FitzHugh, Kenneth (Lecturer in Marketing, University of East Anglia)
Editor Piercy, Nigel F. (Professor of Marketing & Strategy and Associate Dean, Warwick Business School, The University of Warwick)

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