Inside Marketing: Practices, Ideologies, Devices - Detlev Zwick - Books - Oxford University Press - 9780199655830 - July 5, 2012
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Detlev Zwick
Inside Marketing: Practices, Ideologies, Devices

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Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

376 pages, Numerous illustrations, figures, and tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 5, 2012
ISBN13 9780199655830
Publishers Oxford University Press
Pages 376
Dimensions 157 × 233 × 21 mm   ·   589 g
Language English  
Editor Cayla, Julien (Senior Lecturer in Marketing, Australian School of Business and Visiting Associate Professor, Euromed Management)
Editor Zwick, Detlev (Associate Professor of Marketing, Schulich School of Business, York University, Toronto, Canada)

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