A Dictionary of Marketing - Oxford Quick Reference - Charles Doyle - Books - Oxford University Press - 9780198736424 - April 28, 2016
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Charles Doyle
A Dictionary of Marketing - Oxford Quick Reference 4 Revised edition

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A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

544 pages, c. 35 line drawings (charts and graphs), 6 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 28, 2016
ISBN13 9780198736424
Publishers Oxford University Press
Pages 544
Dimensions 129 × 198 × 33 mm   ·   390 g

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