Tell your friends about this item:
Strategic Brand Management Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management) 3 Revised edition
Do you have a profile? Log in
Get notified about new Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management) releases
Our customers say:
Add to your iMusic wish list
Also available as:
Strategic Brand Management
Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management)
Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
346 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 11, 2015 |
| ISBN13 | 9780198704201 |
| Publishers | Oxford University Press |
| Pages | 352 |
| Dimensions | 244 × 192 × 19 mm · 664 g |
| Language | English |
![Cover for My eyes for beauty pine (Sheet music) [Vocal score edition] (2028)](https://imusic.b-cdn.net/images/item/original/126/9780193501126.jpg?2028-my-eyes-for-beauty-pine-sheet-music&class=scaled&v=1550933031)
![Cover for Harris Jr., H. Stephen (Partner, Partner, Winston & Strawn LLP) · Anti-Monopoly Law and Practice in China (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/089/9780198704089.jpg?harris-jr-h-stephen-partner-partner-winston-strawn-llp-2027-anti-monopoly-law-and-practice-in-china-paperback-book&class=scaled&v=1471196294)
![Cover for Gilmore, Stephen (Professor of Family Law and Vice-Dean, Professor of Family Law and Vice-Dean, King's College London) · Hayes & Williams' Family Law (Paperback Book) [8 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/233/9780192866233.jpg?gilmore-stephen-professor-of-family-law-and-vice-dean-professor-of-family-law-and-vice-dean-king-s-college-london-2027-hayes-williams-family-law-paperback-book&class=scaled&v=1677285021)
![Cover for Gillespie, Andrew (Formerly Head of Business and Marketing Director, d'Overbroecks, Oxford and Associate Lecturer, Formerly Head of Business and Marketing Director, d'Overbroecks, Oxford and Associate Lecturer, Oxford Brookes University) · Foundations of Economics (Paperback Book) [6 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/235/9780192846235.jpg?gillespie-andrew-formerly-head-of-business-and-marketing-director-d-overbroecks-oxford-and-associate-lecturer-formerly-head-of-business-and-marketing-director-d-overbroecks-oxford-and-associate-lecturer-oxford-brookes-university-2027-foundations-of-economi&class=scaled&v=1784550996)
![Cover for Atkins, Peter (Emeritus Professor, Emeritus Professor, University of Oxford) · Molecular Quantum Mechanics (Paperback Book) [6 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/323/9780197935323.jpg?atkins-peter-emeritus-professor-emeritus-professor-university-of-oxford-2027-molecular-quantum-mechanics-paperback-book&class=scaled&v=1786968296)