Simple Heuristics That Make Us Smart - Evolution and Cognition - Gigerenzer, Gerd (Director, Center for Adaptive Behavior and Cognition, Director, Center for Adaptive Behavior and Cognition) - Books - Oxford University Press Inc - 9780195143812 - October 12, 2000

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Simple Heuristics That Make Us Smart - Evolution and Cognition Gigerenzer, Gerd (Director, Center for Adaptive Behavior and Cognition, Director, Center for Adaptive Behavior and Cognition)

Name: Simple Heuristics That Make Us Smart - Evolution and Cognition
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Author: Gigerenzer, Gerd (Director, Center for Adaptive Behavior and Cognition, Director, Center for Adaptive Behavior and Cognition)

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Simple Heuristics That Make Us Smart - Evolution and Cognition

Gigerenzer, Gerd (Director, Center for Adaptive Behavior and Cognition, Director, Center for Adaptive Behavior and Cognition)

This work provides a psychologically plausible notion of rationality that is based on heuristics -- simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single and multiple reasons, and describes benefits in situations of having only limited knowledge.

432 pages, numerous figures

Media	Books Paperback Book (Book with soft cover and glued back)
Released	October 12, 2000
ISBN13	9780195143812
Publishers	Oxford University Press Inc
Pages	432
Dimensions	156 × 233 × 25 mm · 625 g
Language	English

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