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The Sponsor Erik Barnouw
The Sponsor
Erik Barnouw
Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 20, 1979 |
| ISBN13 | 9780195026146 |
| Publishers | Oxford University Press Inc |
| Pages | 232 |
| Dimensions | 150 × 220 × 10 mm · 208 g |
| Language | English |
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