Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking - Strach, Patricia (Associate Professor, Associate Professor, Political Science and Public Administration and Policy, University of Albany) - Books - Oxford University Press Inc - 9780190606848 - October 6, 2016
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Strach, Patricia (Associate Professor, Associate Professor, Political Science and Public Administration and Policy, University of Albany)
Hiding Politics in Plain Sight: Cause Marketing, Corporate Influence, and Breast Cancer Policymaking

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Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 6, 2016
ISBN13 9780190606848
Publishers Oxford University Press Inc
Pages 256
Dimensions 239 × 157 × 18 mm   ·   499 g
Language English  

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