Ms Maithili Rao

The Millennial Woman In Bollywood Ms Maithili Rao

This book is about how and why Bollywood found it worthwhile to explore the reality of the millennial women who are thriving in India - small part of the demographics but very influential. Advertising discovered women as choosy consumers and influencers. The Hindi film Heroine is a brand and a brand ambassador. The market met contemporary women who are independent, with freer attitudes to relationships, including pre-marital sex. Rom coms of the new millenniumreflect this new found freedom, defying patriarchy that still defines our society.