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So What?: How to Communicate What Really Matters to Your Audience Mark Magnacca
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So What?: How to Communicate What Really Matters to Your Audience
Mark Magnacca
The people a business tries to communicate with, sell to, or convince don't really care about the business. Nor do they care what it is offering them--until they understand exactly how it will benefit them. In this book, world-renowned sales consultant Magnacca shows explains how to answer the "So What?" question brilliantly, every time.
160 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 11, 2009 |
| ISBN13 | 9780137158263 |
| Publishers | Pearson Education (US) |
| Pages | 160 |
| Dimensions | 128 × 203 × 11 mm · 168 g |
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