Marketing: An Introduction - Gary Armstrong - Books - Pearson Education (US) - 9780135094860 - 2010
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Gary Armstrong
Marketing: An Introduction Global ed of 10th revised edition

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For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

648 pages, col. Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2010
ISBN13 9780135094860
Publishers Pearson Education (US)
Pages 648
Dimensions 216 × 276 × 711 mm   ·   5.74 kg   (Weight (estimated))
Language English  

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