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Services Marketing: People, Technology, Strategy (7th Edition) Jochen Wirtz 7th edition
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Services Marketing: People, Technology, Strategy (7th Edition)
Jochen Wirtz
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 12, 2014 |
| ISBN13 | 9780134123905 |
| Publishers | Prentice Hall |
| Pages | 648 |
| Dimensions | 28 × 216 × 277 mm · 1.61 kg |
| Language | English |
