Basic Marketing Research (4th Edition) - Naresh K Malhotra - Books - Prentice Hall - 9780132544481 - July 13, 2011
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Naresh K Malhotra
Basic Marketing Research (4th Edition) 4th edition

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Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 13, 2011
ISBN13 9780132544481
Publishers Prentice Hall
Pages 672
Dimensions 203 × 28 × 279 mm   ·   1.50 kg
Language English  

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