Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback) - Sunil Gupta - Books - Pearson Education (US) - 9780132161619 - November 9, 2010
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Sunil Gupta
Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)

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224 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 9, 2010
ISBN13 9780132161619
Publishers Pearson Education (US)
Pages 224
Dimensions 227 × 156 × 14 mm   ·   304 g

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