Activebook, Strategic Management (8th Edition) - Fred R. David - Books - Prentice Hall - 9780130663429 - November 1, 2001
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Fred R. David
Activebook, Strategic Management (8th Edition) 8th edition

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For undergraduate courses in Strategic Management and Business Policy. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. Numerous Experiential Exercises.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2001
ISBN13 9780130663429
Publishers Prentice Hall
Pages 234
Dimensions 150 × 220 × 10 mm   ·   520 g   (Weight (estimated))
Language English  

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