Market-based Management (6th Edition) - Roger Best - Books - Prentice Hall - 9780130387752 - January 9, 2012
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Roger Best
Market-based Management (6th Edition) 6th edition

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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 9, 2012
ISBN13 9780130387752
Publishers Prentice Hall
Pages 576
Dimensions 175 × 229 × 18 mm   ·   739 g
Language English  

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