Destination Marketing Organisations - Routledge Advances in Tourism - Steven Pike - Books - Taylor & Francis Ltd - 9780080443065 - November 13, 2004
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Steven Pike
Destination Marketing Organisations - Routledge Advances in Tourism 1st edition

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Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.

252 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 13, 2004
ISBN13 9780080443065
Publishers Taylor & Francis Ltd
Pages 252
Dimensions 166 × 241 × 11 mm   ·   580 g
Language English  

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