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Retailing Management
Michael Levy
Places emphasis on five new developments in retail industry: big data and analytical methods for decision making, communicating with customers and enhancing the shopping experience with social media and smart phones, utilizing mobile channels, engagement in corporate social responsibility, and the impacts of globalization on the retail industry.
704 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 20, 2013 |
| ISBN13 | 9780078028991 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 704 |
| Dimensions | 216 × 282 × 29 mm · 1.56 kg |
| Language | English |
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