Marketing Strategy: A Decision-Focused Approach - Orville Walker - Books - McGraw-Hill Education - Europe - 9780078028946 - March 16, 2013
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Orville Walker
Marketing Strategy: A Decision-Focused Approach 8th edition

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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.

384 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 16, 2013
ISBN13 9780078028946
Publishers McGraw-Hill Education - Europe
Pages 384
Dimensions 205 × 256 × 15 mm   ·   684 g

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