Marketing - Dhruv Grewal - Books - McGraw-Hill Education - Europe - 9780077729028 - January 26, 2015
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Dhruv Grewal
Marketing 5th edition

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Designed for today's social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers and features comprehensive coverage, along with topics like social media and ethics integrated throughout.

736 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 26, 2015
ISBN13 9780077729028
Publishers McGraw-Hill Education - Europe
Pages 736
Dimensions 284 × 225 × 31 mm   ·   1.59 kg

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