Marketing Planning - Svend Hollensen - Books - McGraw-Hill Education - Europe - 9780077127138 - July 16, 2010
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Svend Hollensen
Marketing Planning 2nd edition

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Presents a global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.

400 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 16, 2010
ISBN13 9780077127138
Publishers McGraw-Hill Education - Europe
Pages 400
Dimensions 192 × 246 × 25 mm   ·   900 g

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