Managing Brands - Sylvie Laforet - Books - McGraw-Hill Education - Europe - 9780077117481 - December 1, 2009
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Sylvie Laforet
Managing Brands Ed edition

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Takes a fresh look at brand management and strategy and the pivotal role of branding in today's business environment. Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.

560 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 1, 2009
ISBN13 9780077117481
Publishers McGraw-Hill Education - Europe
Pages 560
Dimensions 195 × 260 × 22 mm   ·   861 g

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