Principles of Services Marketing - Adrian Palmer - Books - McGraw-Hill Education - Europe - 9780077116279 - December 1, 2007
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Adrian Palmer
Principles of Services Marketing 5 Rev edition

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Gives an introduction to this key marketing topic. Structured to cover the essential content for a services marketing course, this work includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, as well as innovation and new service development.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 1, 2007
ISBN13 9780077116279
Publishers McGraw-Hill Education - Europe
Dimensions 188 × 246 × 40 mm   ·   1.18 kg

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