Principles and Practice of Marketing - David Jobber - Books - McGraw-Hill Education - Europe - 9780077107086 - November 16, 2003
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David Jobber
Principles and Practice of Marketing 4th edition

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Contains introductory marketing modules at undergraduate or MBA level. This book covers topics led by contemporary practice and informed by research. It offers lecturers and students a range of cases, vignettes and adverts, a variety of Internet exercises, ethical dilemmas and chapter reviews, and a package of extra resources online.

976 pages, col. Illustrations, col. map, col. port.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 16, 2003
ISBN13 9780077107086
Publishers McGraw-Hill Education - Europe
Pages 976
Dimensions 196 × 259 × 33 mm   ·   1.77 kg

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