Principles of Services Marketing - Adrian Palmer - Books - McGraw-Hill Education - Europe - 9780077097486 - December 1, 2000
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Adrian Palmer
Principles of Services Marketing 3 Rev edition

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The third edition of this well-established text provides students with an introduction to marketing to the services sector. Due to the impact of internet technology in this sector of marketing, there is expanded coverage of e-commerce developments integrated into the book.

360 pages, illustrations, bibliography. index, glossary

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 1, 2000
ISBN13 9780077097486
Publishers McGraw-Hill Education - Europe
Pages 360
Dimensions 150 × 220 × 10 mm   ·   1.12 kg

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