Principles & Practice Of Marketing - David Jobber - Books - McGraw-Hill Education - Europe - 9780077096137 - March 16, 2001
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David Jobber
Principles & Practice Of Marketing 3rd edition

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Linking theory to marketing practice, this third edition takes into account the modern emphasis on direct marketing and relationship marketing. It covers four main areas: fundamentals of modern marketing thought; marketing mix decisions; competition and markets; and marketing implementation.

680 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 16, 2001
ISBN13 9780077096137
Publishers McGraw-Hill Education - Europe
Pages 680
Dimensions 196 × 262 × 36 mm   ·   1.81 kg

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