The Strategic Partnering Handbook: The Practitioners' Guide to Partnerships and Alliances - Tony Lendrum - Books - McGraw-Hill Education - Europe - 9780074713266 - December 1, 2003
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Tony Lendrum
The Strategic Partnering Handbook: The Practitioners' Guide to Partnerships and Alliances 4 Rev edition

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Guides in creating successful partnerships and alliances both within and across borders. This book features strategies coupled with case studies and examples. It argues that for businesses to grow and achieve competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation.

350 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 1, 2003
ISBN13 9780074713266
Publishers McGraw-Hill Education - Europe
Pages 350
Dimensions 186 × 246 × 25 mm   ·   1.04 kg

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