The Sponsorship Seeker's Toolkit - Kim Skildum-Reid - Books - McGraw-Hill Education - Europe - 9780074712214 - November 1, 2002
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The Sponsorship Seeker's Toolkit 2 Revised edition


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Offers an approach to securing, retaining and managing sponsorship. This book covers such areas as: sponsorship and the Internet; sponsorship and loyalty marketing; helping the sponsor to sell the sponsorship internally; and, surviving a downturn in sponsorship. It is accompanied by a CD that contains a proform sponsorship agreement.


216 pages, Mixed media

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2002
ISBN13 9780074712214
Publishers McGraw-Hill Education - Europe
Pages 216
Dimensions 200 × 238 × 13 mm   ·   508 g

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