Corporate Communication - Paul A Argenti - Books - McGraw-Hill Education - Europe - 9780073403274 - October 1, 2015
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Paul A Argenti
Corporate Communication 7th edition

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Shows the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. This book provides the opportunity to participate in real decisions that managers had to make on a variety of real problems.

336 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2015
ISBN13 9780073403274
Publishers McGraw-Hill Education - Europe
Pages 336
Dimensions 231 × 189 × 15 mm   ·   498 g
Language English  

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