Marketing Strategy: A Decision-Focused Approach - Orville Walker - Books - McGraw-Hill Education - Europe - 9780072553932 - May 16, 2002
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Orville Walker
Marketing Strategy: A Decision-Focused Approach 4th edition

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Packaged with a case book ("Strategic Marketing Management Cases", by Cravens ) or with a custom published case book. This title covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships.

384 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 16, 2002
ISBN13 9780072553932
Publishers McGraw-Hill Education - Europe
Pages 384
Dimensions 152 × 252 × 18 mm   ·   683 g

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See all of Orville Walker ( e.g. Paperback Book )