Retailing Management (With Student Tutorial CD-ROM) - Michael Levy - Books - McGraw-Hill Education - Europe - 9780072553925 - March 1, 2003
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Michael Levy
Retailing Management (With Student Tutorial CD-ROM) 5 Rev edition

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Provides a treatment of strategic, "how to," and conceptual material. This provides coverage on the topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service.

800 pages, illustrations

Media Books     Book
Released March 1, 2003
ISBN13 9780072553925
Publishers McGraw-Hill Education - Europe
Pages 800
Dimensions 208 × 261 × 33 mm   ·   1.66 kg

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