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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth Ted Wright Ed edition
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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth
Ted Wright
Shows you how to develop and test your brand's stories for maximum word of mouth impact; build a reliable communications network to deliver your message; harness the incredible power of Big Data for profit-generating Word of Mouth Marketing campaigns; find, engage, and train influencers to promote your brand; and more.
240 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 11, 2014 |
| ISBN13 | 9780071835749 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 240 |
| Dimensions | 153 × 235 × 22 mm · 476 g |
| Language | English |
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