Strategy from the Outside In: Profiting from Customer Value - George Day - Books - McGraw-Hill Education - Europe - 9780071742290 - September 16, 2010
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George Day
Strategy from the Outside In: Profiting from Customer Value Ed edition

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Two big-name business thinkers help CEOs and high-level managers make customer value (marketing) their organization's number-one priority; this, they contend, is the only way to achieve long-term success, even during the worst economic times.

304 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 16, 2010
ISBN13 9780071742290
Publishers McGraw-Hill Education - Europe
Pages 320
Dimensions 160 × 236 × 27 mm   ·   576 g
Language English  

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