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Marketing Demystified - Demystified Donna Anselmo Ed edition
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Marketing Demystified - Demystified
Donna Anselmo
Addressing various steps of the marketing process, this title explains how to cultivate basic brand awareness and develop an integrated approach using many different marketing tools. It provides: coverage of the 4 'P's of Marketing - product, price, place, and promotion; and case studies illustrating how marketers operate in the real world.
400 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 20, 2010 |
| ISBN13 | 9780071713917 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 400 |
| Dimensions | 188 × 233 × 25 mm · 671 g |
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