The Expert's Edge: Become the Go-To Authority People Turn to Every Time - Ken Lizotte - Books - McGraw-Hill Education - Europe - 9780071495677 - February 16, 2008
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Ken Lizotte
The Expert's Edge: Become the Go-To Authority People Turn to Every Time Ed edition

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Provides action steps to help you become the go-to individual in your area of expertise. This title explains the Five Pillars of Thoughtleadership - developing original research, public speaking, media exposure, building a web presence, and publishing - which are requires to making and sustaining status as the expert in a field or business.

266 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 16, 2008
ISBN13 9780071495677
Publishers McGraw-Hill Education - Europe
Pages 266
Dimensions 163 × 239 × 22 mm   ·   568 g

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