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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers Gerald Michaelson Ed edition
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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers
Gerald Michaelson
Presents marketing principles including organization of intelligence - know your market as well as you know yourself, and a secure position - occupy a position that cannot easily be taken by your opponent. This book also presents the principle of surprise - gain psychological dominance and deny the initiative to you opponent.
200 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 16, 2003 |
| ISBN13 | 9780071427319 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 200 |
| Dimensions | 225 × 191 × 16 mm · 362 g |
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